Americans Defeat the French (again)
Well, I just wrote about confusing French wine labels, and then news is just released that the Americans will eclipse the French in wine consuption by 2010. Coincidence? I don't think so...
More American adults than ever are drinking wine, according to a new survey by the Wine Market Council. The poll found that between 2000 and 2005 the wine drinking population in the U.S. increased by 31% among adults in households with a household income greater than $35,000. France's own Vinexpo - the world's largest wine fair, just released figures that the American market will shame the Frenchies by 2010 in per capita wine enjoyment.
Perhaps this French trend is further underscored by the fact that their new President is a self-confessed tee-totaler, who has more than once proclaimed that he does not drink a drop of wine. Having said that, neither does our current President...So, let the race begin! Perhaps our future President will take a kinder view to the wine industry and even relax advertising so our winemakers have a chance to fairly compete with the rest of the world, too.
Cheers!